press the red button once after blue but before green

Press the red button once after blue but before green how to#

What we will give you is some practical guidance rooted in color theory that you can use to boost conversions on any web page. So today you won’t get any advice like “use blue on your post-click landing page to seem more trustworthy,” or “a red CTA button will make your prospects urgently click.” The feelings invoked by certain hues are tied to meanings deeply rooted in our culture. Much of the psychology of color can’t be applied to everyone in the world, because we all experience it differently. In the US, if we were to tie yellow to a particular feeling, it would probably be cowardice - as seen in the archaic insult “yellow-belly:” Well, in France they associate the color yellow with jealousy. Probably green, as seen in the phrase “green with envy,” right? If I ask you what color you associate a feeling of jealousy with, what would you say? Psychologically these are all things we long for.Ĭolor psychology is different, though. We all want more money, we all want immediate solutions to our problems, and we all want the benefit of something without having to work for it.

Press the red button once after blue but before green how to#

Our reactions to colors are too dependent on personal experience.įor example: When we write headlines, body copy, and CTAs that appeal to our sense of greed (learn how to become a millionaire), our desire for quick fixes (lose weight fast), or our overall laziness (the one easy shortcut to whiter teeth), these are all things that apply to everyone. However, there’s a major problem with using so-called “color psychology” to drive people to convert. In fact, I was a psychology major myself in college, and I use psychological principles in post-click landing page design all the time. Now, I’m not knocking psychology in any way. And that’s because most of them are rooted in psychology. Many of the pieces you read about color as it relates to conversion on web pages are unreliable.

There’s no particular hue that will hypnotize your prospect into progressing further down your conversion funnel.

There’s no one call-to-action button color that will produce a conversion lift for every post-click landing page. We’re not going to divulge any shortcuts to post-click landing page success, because there aren’t any. They try to turn us, as marketers, into somewhat of a “Sigmund Freud, Web Designer” character, capable of subliminally converting our prospects with complicated color combinations.

A lot of articles relating to color in marketing attempt to dissect how certain hues make customers feel.